Navigating the Sea of Marketing
Easy-to-Execute
Off-Season Marketing
LIVE Workshop
Our low-effort, maximum-lift approach
for seasonal business owners who need to rest but also ensure customers don't forget them
Tuesday, October 20th 11:30am - 12:45pm ET
This 75min workshop DOES NOT require high-season marketing effort nor money.
In fact everything we share can be done for free and in as little as 95mins per week. It's all easy-to-execute "as is" or modify to fit your business' needs. It keeps the business visible enough so that customers don't feel ignored but engaged, while allowing owners the rest and reset they need.
What We Cover in 1 Hour
BRAND & MARKETING
BASICS
Foundational Branding & Marketing Your Business Needs to Have in Place
to be Successful All Year Round
25 OFF-SEASON
MARKETING TIPS
Learn Marketing & Digital Ideas that Don't Require a Marketing Degree or Agency to Execute
WHEN & HOW
TO SHARE & SCALE
Get Ready for the 2026-27 Season by Maximizing Your Marketing Efforts to Connect & Stay Engaged
Attendees Leave This Live Workshop with:
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​Foundational Branding Must-Haves
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Easy-to-Execute and Repeatable, Marketing Tactics and Systems that Eliminate Overwhelm
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Over 25 FREE Content Ideas, Tips and Insights to Use As-Is or Tailor That Keep You Connected
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Customers Who Feel Valued, Engaged and Craving Your Return
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The Ability to Relax and Reset While Also Staying Connected for just 90mins a week
Presented by Kris Kiehn,
Founder & Chief Brand Officer
Simply K2 Marketing
As a year-round resident of the summer resort, Martha's Vineyard, Kris is highly familiar with what it takes to keep seasonal-businesses engaged and ready-to-go when the new season starts. In this workshop she provides practical, easy-to-execute content, tactics and branding tips based her 30 years in the B2C, retail and consumer packaged goods industries. She created this workshop to keep your seasonal business seen and engaged, while still allowing for a rest and reset.
Your Doors Might
Be Closed but
Your Marketing Shouldn't Be
Going Silent Puts a Business Back at Square One
Next Season When it Comes to Awareness & Marketing
When seasonal businesses stop marketing when their doors close, they face an even greater challenge when the next season rolls around. There's a struggle to recapture their customers' attention that both wastes extra time and money; it's almost like starting from scratch. The cost of going silent can possibly kill the season, or at least the revenue until half of the season is over. ​
​Did you know?​
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Engaged and Existing Customers Spend 67% More than New Customers
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With a Small Off-Season Effort, Businesses Can Increase Profits by 25%- 95%
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It Takes 5x More Effort and $$ to Try to Sell to a New Customer
That's what retailers can face if they stop all communication -- a waste of time, money and potential profits while trying to convert lapsed customers, retaining top-of-mind status, and finding new shoppers.
But it doesn't have to be that way ...
What Past Attendees Say
"I thought marketing wasn't as critical when we closed our doors for the season until I took Kris’ workshop. She not only provided more insight; she also inspired my husband and business partner to take more initiative with our social media. Together we took our marketing to the next level but at a space that allowed us to reset in the off-season too.
​
Her easy-to-follow steps and a strategic approach didn't require a lot of extra effort to help us keep more connected to our target customers. Every business owner (not just seasonal ones) should take her Off-Season Survival Guide Workshop."
​
- Sarah G., Game Store Retailer
"Simply K2 Marketing's Off-Season Survival Guide Workshop initiated valuable changes in our art business. Based on what we learned, we used the slow season to solve our biggest marketing challenges, and obstacles to sales when we finally had time to breathe.
She challenged us to dig deeper, to think not only about what was working for us, but what we could do better and how we could share some of those changes with our customers -- This resulted in seeing people more excited when we reopened.
Kris was very professional and presented everything with sincerity and clarity. It's clear that she loves what she does and that she loves supporting small and seasonal businesses."
- Debra G., Artist
“Simply K2 Marketing's Off-Season Survival Guide Workshop for Seasonal Businesses inspired me.
I left the workshop with so many ideas for future marketing, posts, and off-season content for me and my clients. Kris answered all of our questions and shared incredible insight on how to reposition your brand to keep your followers engaged.
​
And the amount of extra tips and resources she gave us? … Priceless!”
​
- Tara K., Small Business Brand & Design Studio
What's Included In this LIVE Workshop
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Strategy, content and diverse tactics (not one-note-social media) that you can do on-your-own, without hiring outside help. Use our 25+ content prompts and tips "as is" or tailor them to meet your specific business or industry needs
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Simple steps to building a strong brand foundation and the ability to create meaningful, engaging content, that isn't simply sharing "national" holidays on social media, but content that truly nurtures engagement.
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Easy enough to complete within 1-2 hours per week - approximately 95 mins (or less than 1% of all of the hours in one week) Our approach features focused bursts of time to:
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Create and repurpose content (30 mins),
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Make business improvements: website, branding, and strategic (30min),
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Connect with customers (20mins), and
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Plan for the next week (15min).
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T​he Bonus? Customers start craving to come back, feel in-the-know, and appreciated when you reopen vs. going to your competitors who remained active.
Realize a stronger business model and repeatable marketing strategy/"template"
that can be amplified as the store gets busier!
JOIN US
Still Not Sure?
This Workshop is Perfect for You if...
​
You own a business that closes for a few months out of the year or has slow sales periods
Your MO: when you close the doors for the season, you stop your online activity ​
You think off-season marketing is too expensive, time-consuming, or overwhelming
You need something that is that easy-to-execute, takes as little time as possible, and can be reused
You want draw people in the day you open instead of waste time and money trying to recapture their attention
One hour of Insights with 15 mins of an "Ask Me Anything" Q&A instead of a sales pitch
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