We're talking about our recommendation, plus hows to's, and execution ideas no matter if you're a retailer or service provider. Hint: It involves email! As we edge closer to the busiest sales weekend of the year, Black Friday (BF) through Cyber Monday (now Cyber week), an important question in small business owners’ minds is whether to run a promotion and when during this weekend. It’s especially critical, as most businesses earn between 19% and 26% of their annual sales betw

Most small business owners know, that running a business is a constant dose of decision making, stress, passion, love and heartbreak. It...

Learn why core brand messages like positioning, mission statements and understanding your target audience are crutial for business success. Without them your content and offers will suffer because you aren't really marketing, you're simply putting out random messages to see what sticks.

One of the most asked questions is around whether reviews or testimonials are important. -- YES 100%! Some might say that they are a cost...