5 Things to Do Build Stronger Brand Awareness and Sales in 2027
When it comes to marketing, a lot of the buzz is around social media and other traditional sales drivers, but what if you could connect more authentically and deeply and dare I say be more effective?
Here are 5 Things You Can Do To Build Stronger Brand Awareness and Sales in 2027
(Hint: You can start these now and be ahead of the game come January first):
Email
If you haven’t already tapped into emailing marketing, NOW is the time to do it. Email is an owned channel, meaning there are no barriers or permissions required when it comes to what information you share or when. Email helps convey your expertise and builds trust with those who don’t know you. It's also a key sales driver that can both convert interest into sales or drive recipients to your site to complete the sale. What you need:
Subscribers There’s no minimum requirement. If you only have five, send it to five, if you only have 10 send it to 10; we all had to start somewhere. It’s better to get started than wait until you've reached a "magical" number of subscribers. If you don’t have any subscribers yet, I’ve got you. Check Out This Post
An Email Platform (e.g., Sender.net, MailChimp, Constant Contact, Flow Desk). It may be tempting to send your emails from your Gmail or Yahoo account, but if you’re looking to add credibility, sending from a formal platform using an owned domain (e.g., yourname@yourcompany.com) is best to ensure your email actually reaches your subscriber’s inbox. PROTIP: Many of the above providers have free options dependent upon the number of subscribers and monthly sends. (We use Sender.net.)
Short-Form Videos
Time and time again, small business owners tell me they don’t want to be on camera, but at the end of the day, people buy from people. It’s worthwhile to show your face as the products and services you offer are truly “commodities” when it comes down to it that can be found in more than one place. It’s the people that make the difference and drive people to buy.
Videos do in seconds what long copy can say and can bring your brand, personality, and messages to life. As of this writing, Instagram is once again leaning in to longer-form content again, but candidly, a short 1-2-minute video can be equally effective to tell prospects and followers about who you are, what you do, how it’s different than everyone else, share your values, or showcase a product or service. The bonus? That video you record can be repurposed to use on Instagram, Facebook, Pinterest, or used as a You Tube short or even uploaded as a Google Business update.
Brand Positioning
If you’re like many small business owners, you jumped right into your business after some small success and have been charging forward ever since. But maybe things have changed. Is what you’re doing now, still what you want to be known for or is it still accurate? Before January first, take time to do a quick brand sprint to determine: Has anything changed? Do you sell to the same people? Is your messaging still standing out against the competition? I recommend reviewing and refining these three core, brand messages:
Target Audience: Detailed profile of who you serve and who is known to buy from you again and again,
Positioning: What you do, who you do it for, where you do it and how it's different that your competition,
Mission Statement: What you do, who you do it for, and the benefit it provides
Small-Group Learning Experiences
Consumer trend analysis shows that customers increasingly value “experiences” and belonging, not just products or services. They crave a deeper connection to their favorite brands. Small businesses have the ability to create authentic connections through intimate, informal gatherings, often with the same impact of a much larger brand’s $100,000 activation.
Bring customers together to solve a common problem, learn about a product, or celebrate a shared interest. For example:
a bookkeeper could host a tax-preparation class,
a game store could hold a themed, or how to play, game night,
a marketing consultant could lead a content-planning workshop
No matter what type of small gathering you choose, keep the focus on helping people connect and learn, and skip the disguised sales pitch. Showing customers you truly understand and value them will build loyalty and referrals that go on for far longer than traditional marketing.
5. Community Collaborations
Sometimes the best way to solve a customer’s problem is to work with another business. Local, small business collaborations can combine complementary expertise to create useful educational experiences while also supporting your local community.
Instead of simply promoting each other online or exchanging referrals, create something valuable together: a joint workshop, planning guide, guest lesson, short educational series, or shared resource. Here are some examples:
• A bookkeeper and HR consultant could host a workshop on hiring a first employee,
• A designer and copywriter could offer a clinic on developing marketing collateral
• A marketer could speak to a professor’s class as a guest speaker in their
marketing segment
When looking for collaborations, look for partners who closely serve the same audience as yours, but with different skill sets. Cross-promotion of the collaboration on your individual channels can expand your brand's awareness among each other’s followers while building trust and goodwill in the community.
Are you a Seasonal Business Owner? The off-season is a great time to connect with other seasonal businesses in your communities to discuss collaborations that can help you stay top-of-mind while you’re closed or plan something in the high-season. By checking now, you'll both have time to plan something great without the urgency of running your respective businesses when their busiest.
What did you think about these five ways you can build stronger brand awareness and sales in 2027? Each is meant to create a deeper connection with your dream clients while showing them that you understand and value them, and goes beyond repeating the same sales and marketing tactics again and again. Did any one caught your eye and why? Email Me and tell me.
Need help setting one of these up or brainstorming? I can help with that. BOOK A CALL and let's chat!
Kris Kiehn is the Founder & Chief Brand Officer, at Simply K2 Marketing. She is a small business champion who develops brand messaging and marketing strategy to help B2C business owners talk concisely about their business and foster honest engagement with their customers. Core services include: Brand Messaging Development, Marketing and Brand Strategy, Brainstorming, Content Development and more. Looking for help and want to see if we're a fit? Book a Free 30 Minute Discovery Consultation.
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