When it comes to marketing your small business, you want to start with a strong foundation, and that means starting with your brand messaging. It needs to be specific to your brand or business and most importantly deeply connected to your dream client. It can be tempting to just put some query data into Chat GPT or Claude to spit out a target audience, your positioning statement or mission statement, but developing your brand messaging with AI can hurt your business. Here are

Promoting yourself and business might make you feel icky or cringe, but it's a crucial marketing tool. Learn the hows and whys you need it.