When it comes to marketing your small business, you want to start with a strong foundation, and that means starting with your brand messaging. It needs to be specific to your brand or business and most importantly deeply connected to your dream client. It can be tempting to just put some query data into Chat GPT or Claude to spit out a target audience, your positioning statement or mission statement, but developing your brand messaging with AI can hurt your business. Here are

Learn the Google Business Profile basics - the must have marketing tool to get easily "found" by target customers and drive lead generation

I’m often heard saying, “Social Media should not be your primary sales driver. You don’t own it. (FYI: Meta does because they own the platform and ultimately have control of access to your content.” but what does that mean? Today we take a look at the terms Paid, Earned and Owned Media, the trifecta of elements you need to know and evaluate when it comes to planning your digital marketing and sales strategy. You need to understand each and how they intersect to effectively r